Duties:
- Serves as key player in the research and development of new digital marketing products and the technologies needed to support them.
- Maintains strong knowledge of business structure, technology infrastructure platforms, existing technologies, business applications, and future technologies to effectively facilitate collaboration within each department.
- Collaborates with sales team to carry out responsibilities associated with the development of digital marketing products. Responsibilities include business strategy, process, reporting, etc.
- Manages the development and execution of marketing strategy and contributes to lead generation efforts.
- Provides proactive communication to all parties involved in the project throughout each project lifecycle.
- Manages project timelines and budgets.
- Catalogs and maintains applicable policies and procedures.
- Develops support materials to assist with sales process.
- Oversees management of resource files and ensures proper archiving.
- Manages and educates internal and contracted resources as required.
- Develops and executes marketing strategies for SEO, SEM, social, web, and email marketing campaigns.
- Monitors, analyzes, and reports on campaign performance.
- Develops content (written and graphic) for social, web, and video channels.
- Assists with the execution of variable, automated, multi-channel campaigns by assisting Sales teams with development and implementation of campaign strategies.
- Monitors, analyzes, and reports on campaign performance.
Qualifications
- Bachelor’s degree in marketing, advertising, or related field
If you are a creative thinker with a passion for driving business growth through innovative marketing strategies, we would love to hear from you. Apply now to join our dynamic team as the Director of Marketing.
Job Type: Full-time
Pay: From $60,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
- Overtime
Work Location: In person