Reporting into: ECD's
Location: New York, NY
Who We Are:
We’re McCann New York. This is where, for over a century, three simple words have led the way: Truth Well Told. It’s our belief that consumer insights based in truth are crucial to building brands that last. We helped Coca-Cola teach the world to sing and Mastercard celebrate the things in life that are “Priceless.” We’re passionate and persistent, inclusive, and inquisitive. Also, we like to laugh. And all of this finds its way into what we do best: creating culture-defining work that moves business. We’re proud to have been named the Cannes top performing New York and North America agency in 2023, Campaign US BIG agency of the year in 2022. We are also honored to have made Ad Age's A-List four years in a row and been named Fast Company World’s most innovative agency.
Your Role:
As a copywriter at McCann New York, you are a dynamic storyteller and creative force. You are eager to learn, lead, and grow. You are enthusiastic about all things advertising and inspire those around you through your innovation and creativity. You work alongside the Art Director to bring ideas to life through beautiful storytelling. No matter the topic, format, or length, you love writing and have a nerdy obsession with language and syntax.
You are responsible for crafting high-quality writing across diverse platforms. You leverage creative insights and briefs; you turn them into impactful messaging. Collaborating with creatives, you contribute to concepts that meet our client goals and captivate and delight audiences. Always prioritizing customer needs, you work closely with the Creative team and Art Director to shape campaigns, deliver high-quality products that exceed client expectations, and elevate the agency's image.
What You Do:
- Develop campaign concepts that are engaging and effective for a range of clients and categories.
- Manage conception and execution of content across all channels with guidance from Creative Directors
- Actively hunt, concept and present proactive opportunities.
- Showcase a range in writing by developing copy in a variety of tones and medias.