SEO Specialist
Mecum Auctions is hiring a talented SEO Specialist professional to join our team. If you're excited to be part of a winning team, Mecum Auctions is a great place to grow your career.
PLEASE NOTE THIS IS NOT A REMOTE JOB, IT WILL REQUIRE YOU TO WORK ON A HYBRID SCHEDULE IN WALWORTH, WI. DO NOT APPLY IF YOU CANNOT DO THIS.
Responsibilities for SEO Specialist
- Develop optimization strategies that increase the company's search engine results rankings
- Research SEO keywords to use throughout the company's website and marketing materials
- Set measurable goals that demonstrate improvement in marketing efforts
- Monitor daily performance metrics to understand SEO strategy performance
- Efficiently communicate with other marketing professionals to align goals
- Collaborate with others within the marketing department to manage SEO strategy
- Write compelling and high-quality website content, including blog posts and page descriptions
- Update content and website links for maximum optimization and search engine rankings
- Analyze core metrics performance data and make strategic recommendations through written reports and PowerPoint presentations to key stakeholders
- Conducting, cataloging, and analyzing competitive market research to provide strategic insights tailored specifically to Mecum Auctions' position within the vintage and collector vehicle industry
Qualifications for SEO Specialist
- Two to three years of experience in successfully developing and executing SEO campaigns
- Understanding of search engine algorithms and ranking methods
- Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
- Knowledge of keyword research, on-page optimization, technical SEO, content marketing, data mining tools, and link building as they apply to marketing/e-commerce platforms.
- Able to complete competitive analysis of other companies within the industry
- Excellent written and verbal communication skills (email, phone, etc.)
- Comfortable analyzing high volumes of data daily
- Familiarity with WordPress or other content management systems
- Experience with other aspects of marketing, such as customer growth and promotion, is a plus
- Functional knowledge of HTML & CSS
- Knowledge of mobile vs. desktop SEO strategies
Job Type: Full-time
Pay: From $60,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
Schedule:
Experience:
- Keyword research: 3 years (Required)
Work Location: In person