About Us:
Come Join Our Team! FOTILE, a leading international manufacturer of High-end Kitchen Appliance. FOTILE is, China's most successful high-end kitchen appliance manufacture, with 16,000+ employees, 19 production lines, 4 assembly plants, 4 factories, 116 branch offices, 26 German IF awards, 22 Red Dot Awards, Sales in 30 countries, and over 43% market share of the Chinese high-end kitchen appliance market. Fotile is the choice of appliance for over 17 million families around the world.
Position Summary:
We are seeking a dynamic and experienced Product Marketing Manager to join our team. The Product Marketing Manager will be responsible for overseeing all aspects of marketing strategy, planning, and implementation, with a focus on product commercialization and market penetration. This role will require a strategic thinker with strong project management skills and a proven track record of success in driving marketing initiatives to achieve business objectives.
Responsibilities:
- Develop and optimize integrated product marketing processes, collaborating with cross-functional teams, including product development, sales, branding, finance, and service to ensure alignment with overall business objectives.
- Formulate comprehensive channel-specific sales strategies to maximize product marketing competitiveness, including allocation and profit-sharing models tailored to different market segments.
- Implement pricing strategies, volume-price management, and price control mechanisms to maintain market order stability and maximize product revenue while remaining responsive to market dynamics and competitive pressures.
- Lead the planning and execution of product marketing campaigns, from conceptualization to implementation, ensuring alignment with brand positioning, target audience preferences, and business goals.
- Drive customer engagement initiatives and develop compelling messaging and value propositions to effectively communicate product benefits and differentiate our offerings in the market.
- Develop go-to-market strategies for new product launches, including market research, competitive analysis, pricing strategy, distribution channels, and promotional tactics, to ensure successful market entry and adoption.
- Refine and communicate our products' core value proposition, leveraging market insights and consumer feedback to continuously optimize marketing strategies and tactics.
- Manage marketing budget allocation and resource planning, balancing investment across various channels and initiatives to maximize return on investment and achieve desired business outcomes.
- Oversee the implementation of marketing strategies, providing guidance and support to cross-functional teams on market strategy, resource allocation, and solution development to drive business growth and maximize overall market impact.
Qualifications:
- Bachelor’s degree in marketing, Business Administration, or a related field; MBA preferred.
- Proven track record of success in marketing management roles, with a minimum of 5 years of experience in product marketing, go-to-market, or related fields.
- Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable marketing plans and initiatives that drive business results.
- Excellent communication and interpersonal skills, with the ability to effectively collaborate with internal teams, external partners, and senior leadership to achieve common goals.
- Demonstrated ability to manage multiple projects simultaneously and prioritize tasks effectively in a fast-paced, dynamic environment.
Why You Might Like Working Here
- You love autonomy and the accountability for results
- You like working for a company that believes in the aspiration to do it forever better and to be forever better
- You are looking for personal growth within the company
- You like working for a company that takes work-life balance seriously
- A competitive compensation package
- Health, Dental and Vision insurance provided
- Employee discounts on FOTILE Kitchen appliances
- 401k with company match
- Engaging Employee Activities
About FOTILE
Founded in 1996, FOTILE Group is a leading international manufacturer of High-end Kitchen Appliance. In China, FOTILE is the most successful high-end kitchen appliance manufacture, with 20,000+ employees, 28 German IF awards, 22 Red Dot Awards, Sales in over 30 countries, and over 40% market share of the Chinese high-end kitchen appliance market. Till 2021, FOTILE had gained 5,500 patents, among which over 1,000 are invention patents.
As our slogan said, "FOTILE, for love we do.", FOTILE Group is a happy life solution provider with intelligence kitchen electricity as its core business, providing high-quality products and services for people. Fotile is the choice of appliance for over 17 million families around the world.
Here in the U.S., FOTILE AMERICA LLC. is a fast-paced, customer-centric group with supportive team members and great work atmosphere. Come Join Our Team! We sincerely invite people with capabilities, passion and willingness to keep growing to join us.
FOTILE is an Equal Opportunity Employer and supports and enforces a drug-free workplace. EOE/AA:M/F/D/V
Job Type: Full-time
Pay: $80,000.00 - $100,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Relocation assistance
- Vision insurance
Schedule:
Experience:
- Product management: 5 years (Required)
- Appliance Industry: 2 years (Preferred)
Ability to Relocate:
- Parsippany, NJ: Relocate before starting work (Required)
Work Location: In person