Job Description - Scientific Digital Marketing Strategist (Remote)
Are you a PhD level scientist that wants to learn more about business and digital marketing while working from home?
Supreme Optimization is looking to hire a full-time scientist who is highly interested in learning digital marketing. No digital marketing experience required.
Company Mission:
At Supreme Optimization, we have a mission to become the #1 provider in the world for Life Science and Pharma digital marketing services and resources. This means delivering high quality digital marketing services to our customers so they can better serve their audience.
Role Title: Scientific Digital Marketing Strategist
Mission of the role: Create data driven digital marketing strategies for life science companies that result in leads and conversions.
Outcomes: Role 1: Digital Marketing Strategist:
- Conduct thorough keyword research and formulate effective SEO strategies.
- Perform user experience (UX) audits and provide actionable optimization recommendations.
- Develop targeted scientific content strategies tailored to digital audiences.
- Conduct comprehensive competitor analysis to inform marketing tactics.
- Undertake customer research and create detailed personas.
- Proficiency in tools such as SEMrush, Google Analytics, Google Search Console, and the Keyword Tool.
Role 2: PPC Specialist:
- Manage client accounts by conducting monthly meetings to review campaign performance and addressing client inquiries.
- Perform keyword research, target customer research, and create compelling ads.
- Upload, optimize, and manage campaigns across various platforms, including Google Ads, LinkedIn Ads, and more.
- Collaborate with the design team to develop effective Display Ads.
- Build and manage advertising campaigns on LinkedIn and Twitter.
- Host client meetings to discuss results and plan future strategies.
Daily Responsibilities Include:
- Conducting keyword research for SEO clients and new Google Ads campaigns.
- Writing on-page SEO recommendations to enhance website performance.
- Developing and optimizing digital marketing strategies for both new and existing accounts.
- Reviewing wireframes and web designs to ensure alignment with SEO and marketing objectives.
- Supporting various digital marketing deliverables, including UX Research, Customer Interviews, and more.
- Preparing engaging client presentation decks to showcase campaign performance and recommendations.
- Hosting meetings with clients to discuss campaign results and collaboratively plan next steps, whether for SEO or PPC initiatives.
- Uploading new campaigns using Google Ads editor and optimizing existing accounts for Google Ads.
- Collaborating with the design team to create compelling Display Ads.
- Building and managing advertising campaigns on LinkedIn and Twitter, aligning with client objectives.
Mandatory Skills:
- Scientific background with a PhD in a life science field, such as Biology, Biochemistry, Genetics, Cellular Biology, Neuroscience, Microbiology, or Immunology (NOT math, physics, engineering, or astronomy).
- Excellent written communication skills.
- Strong account management abilities, with experience working in the life science sector.
- Super organized, dependable, and able to manage multiple projects simultaneously.
- Easy to get along with
- Open to feedback and implementing improvements.
- A commitment to meeting deadlines.
Core Competencies:
- Organized
- Tactful
- Positive and proactive mindset.
- Great “people person”
- Analytical thinker and creative problem solver.
- Good communicator/listener
- Fluency in English
- Curious and eager to expand knowledge in digital marketing.
If you are interested in applying for this job, please do the following:
1) Submit an email to "careers at supremeopti.com" with the subject line "I Love Science!”
2) In blue font, write 2-3 sentences telling us your name, who you are, where you are from, and what you like to do for fun.
3) In red font, write a few sentences on why you are interested in digital marketing.
4) In black font, let us know about your scientific background. Tell us what your PhD is in and your PhD granting institution, what you studied, what lab experience you have, and any additional experience outside of academia.
5) Include a link to your LinkedIn profile. We do not accept resumes.
Job Type: Full-time
Pay: From $50,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Schedule:
Work Location: Remote