At the American Cancer Society, we're leading the fight for a world without cancer. Our employees and 1.5 million volunteers are raising the bar every single day. We actively seek candidates from diverse backgrounds including communities of color, the LGBTQ community, veterans, and people with disabilities. The greater the diversity of our people, the better we can serve our communities.
The people who work at the American Cancer Society focus their diverse talents on our lifesaving mission. It is a calling. And the people who answer it are fulfilled.
Advances the American Cancer Society's (ACS) mission, goals and objectives by leading a marketing strategy team aligned to drive forward initiatives from three of the four key organizational pillars of ACS, the discovery, patient support and advocacy pillars. Collectively these pillars deliver the mission execution of ACS.
The discovery and patient support pillars span ACS's intramural research (by ACS scientists) including population science research (proprietary, long-term study of individuals), extramural research (research grants given to scientists outside ACS), annual publication of Cancer Facts and Figures and support for patients including lodging (ACS operates 31 free Hope Lodges), free transportation, a 24/7 cancer support hotline.
In addition, the patient support team provides prevention and screening programs, education for patients and health care professionals, and convenes partners to advance cancer care.
The advocacy pillar, represented by the American Cancer Society Cancer Action Network (ACS CAN), influences public policy at the local, state and federal levels. ACS CAN has been a critical contributor toward the enactment of landmark legislation by elevating the patient voice in issues critical to reducing the cancer burden.
All three pillars work together across the cancer continuum (e.g., from prevention to bereavement and survivorship). This marketing leader provides the full range of strategic counsel to the discovery/patient support/advocacy pillars including conceptualizing strategies, leading teams to develop action plans, overseeing integrated marketing planning, removing barriers and enabling execution to bring those strategies to fruition.
This is a remote opportunity that can be home based anywhere in the United States.
MAJOR RESPONSIBILITIES
Marketing Team Leadership:
-
Serves as a strategic quarterback (or central leader) for the Discovery/Patient Support/Advocacy pillars, responsible for the development, integration and execution of a broad range of marketing planning and implementation activities to support the strategic direction and positioning of the pillars and leadership.
-
Works collaboratively with the senior leadership teams of each pillar (strong functional matrix).
Product/Program Content Leadership:
-
Develops strategic positioning and messaging for mission execution products and programs, providing the framework for content creation that accelerates visibility and impact goals. An existing familiarity with medical/science (med/sci) content creation is a plus as this position will support engagement with multiple external stakeholders including researchers, clinicians and policy makers which will be facilitated by an understanding of med/sci.
- Collaborates with Marcom senior leadership and staff to identify internal and external marketing opportunities and solutions and defines and executes appropriate strategies to support them. Identifies challenges and emerging issues faced by the discovery, patient support and advocacy pillars and provides leadership on issues related to brand and reputational risk.
-
Ensures marketing strategies for the discovery, patient support and advocacy pillars are fully integrated across all channels, delivered on time and on budget, measured and evaluated.
Leads development of marketing campaigns and materials - - Provides day-to-day management to the team responsible for the development of all Marcom activities including integrated planning, messaging, content and material development across multiple media platforms and formats including print, radio, broadcast, digital, video, etc. for defined portfolio.
Audience Champion Leadership
-
Ensures ACS looks holistically at the journeys and ACS experiences across five critical audiences: people living with cancer, caregivers, survivors, healthcare professionals, researchers and policymakers.
-
Provides leadership to ensure regular audience journey mapping, insights gathering and opportunity mapping. Results/insights to be shared across the organization.
-
Creation of equitable and inclusive marketing campaigns and materials - guide the creation of marketing materials and campaigns that include and appeal to diverse audiences, ranging from mass audience inclusive campaigns to targeted campaigns that build from deep consumer insights.
-
Demonstrate through actions, words and outcomes a high level of understanding of DEI and health equity.
FORMAL KNOWLEDGE
-
10+ years leading marketing teams with a record of progressively responsible positions.
-
Proven success at developing/executing marketing strategies, activities, campaigns, etc. that drive impact.
-
Prior experience working within a matrixed environment preferred
SPECIALIZED TRAINING OR KNOWLEDGE
Prior experience with medical/science content required
- - must be able to develop effective communications for a med/sci audience.
COMPETENCIES/SKILLS
Strong marketing skillset
- - proven ability to lead teams to develop and execute strong marketing campaigns.
Strategic mindset - - able to translate business needs/objectives into impactful strategies and actionable plans.
Personal commitment to DEI - - possesses knowledge of and curiosity about own DEI journey and advanced understanding of issues related to DEI.
Creativity - - able to find innovative solutions within acceptable parameters; inspire team to create new thinking and ideas.
Inspires trust - - must operate as a trusted strategic counsel to pillar senior leadership.
Ensures accountability - - holds self and others accountable to meet commitments.
Manages complexity - - ability to distill complex, high quantity and sometimes contradictory information to effectively solve problems.
-
Collaborative, team-oriented with both peers and direct reports.
Exceptional verbal and written communication skills - - ability to clarify and translate vison, strategy and action plans to others.
-
Personal values consistent with ACS core values: Integrity, compassion, courage, determination, diversity.
SPECIAL MENTAL OR PHYSICAL DEMANDS
-
Work is normally performed in a typical interior/office work environment.
-
No or very limited physical effort required.
-
No or very limited exposure to physical risk. Ability to travel on as-needed basis
The starting rate is $155,000 to $175,000. The final candidate's relevant experience/skills will be considered before an offer is extended. Actual starting pay will vary based on non-discriminatory factors including, but not limited to, geographic location, experience, skills, specialty, and education.
The American Cancer Society has adopted a vaccination policy that requires all staff, regardless of position or work location, to be fully vaccinated against COVID-19 (except where prohibited by state law).
ACS provides staff a generous paid time off policy; medical, dental, retirement benefits, wellness programs, and professional development programs to enhance staff skills. Further details on our benefits can be found on our careers site at: jobs.cancer.org/benefits. We are a proud equal opportunity employer.
Position Requirements: