Scope of Work and Responsibilities
WSI Smart Marketing is a family-owned Santa Rosa-based Internet marketing agency that is part of WSI, which is the world’s largest and most experienced digital marketing network. With 15+ years in the industry, our agency has a strong record of success that includes award-winning website design. As technology has evolved, we have expanded to offer more than just an attractive and effective online presence for our clients. Working with the latest online tools, we help our clients to succeed online and create wealth for their businesses. The most valuable part of our organization is our team of highly skilled individuals. We are proud of our agency’s positive workplace culture. We foster a strong sense of collaboration, communication, community, and family. This position reports to Cynthia Mordecai, Director of Marketing & Operations.
Essential Functions:
- Manage, set up, and work on the day-to-day tasks for digital marketing campaigns (including, but not limited to, SEO, Paid Search, Email Marketing, Reputation Management, Social Media, and more)
- Create marketing reporting packages consisting of Google Analytics, Google Data Studio, keyword rankings, conversion tracking, paid search reports, and various additional reports
- Monitor and analyze digital marketing campaigns on an ongoing basis
- Manage and edit SEO content, and work with the Content Coordinator on content marketing strategies
- Identify upsell opportunities to the Marketing Director
- E-mail, call, and meet with clients for meetings (in-person/virtual)
- Ongoing communication with clients
- Create case studies for presentations and websites
- Generate online reviews for WSI
- Collaborate with the Production department
- Answer phones and take messages in a professional and friendly manner
- Maintain professional and friendly online reputation of the business
Ideal Candidate:
- Holds a degree in Business, Marketing, or Communications (1+ years of experience preferred)
- Exceptional communication and written skills
- Proficient in Google Analytics (preferred)
- Ability to meet deadlines effectively and manage multiple accounts with strong organization skills and attention to detail
- Must be a team player, energetic, positive, results-driven, and flexible
- Passion for digital marketing
Our Mission:
WSI Smart Marketing exists to passionately partner with national and local businesses by leveraging the power of the Internet. We provide exemplary world-class service, transparent communication, and tangible performance of our digital marketing efforts and provide an empowering and safe environment for our team. We promote overall health, happiness, and growth throughout our organization. We believe it’s our friendly and innovative culture that leads to great ideas and breakthrough marketing strategies. It’s through our values we embrace better in all we do.
Our Core Values:
- We’re reliable. Simply said, this means our team is consistent, can be counted on, and executes on promises to the best of our ability, every time. We communicate when we say we will. Reports are on time, and accurate. Deadlines are paid attention to. We are not our client’s digital marketing company. We are the digital marketing part of their company.
- We’re knowledgeable. Because we passionately seek growth, we are confident problem-solvers. We are experts in our fields. We rarely get left behind in innovation. We are data-driven individuals, who are insightful & clear in our consulting, and strive to be more informed than our competitors. We embrace change and hold learning as part of the core of who we are. We refuse to fall behind or get stuck in old ways. Knowledge combined with action is powerful.
- We’re growth minded. We’re focused on outcome, not just output. We track results, not just promises. We aren’t afraid to try new things we haven’t tried before to achieve results we haven’t seen in the past. We are dynamic in our process creation and energetic in our endeavor to stay innovative, and of course, growth minded.
- We’re tenacious. You could call us “Team Tenacious!” We are relentless in our pursuit of exceptional service and industry leading marketing result. We are steadfast in our efforts to provide high-performing products that propel businesses from their hopes, and into their dreams. Simply put, we never give up because we’re tenacious.
- We’re collaborative. Collaboration makes everything more successful, and more fun! Why? Teams that work together are more efficient at problem solving, faster at skill-sharing, knowledge-scaling, adapting in time-sensitive situations, and offer unique perspectives or experiences that may not have been shared. Creating a culture of team camaraderie allows us to exchange ideas, support each other’s efforts, and care deeply about each other’s success.
What We Offer:
- Benefits vary depending on part-time or full-time employment status.
- Fun and dynamic office environment
- Collaborative and supportive staff
- Competitive compensation
- Medical, Dental, Vision, and Life Insurance
- Vacation
- Retirement
- Work Travel Opportunities
- Inside Sales Bonus Program
Work Site:
Usually, all work will be done in an in-office setting. Occasional off-site work, meetings, or training may be necessary.
This job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required for this position. Duties, responsibilities and/or activities may change, or new ones may be assigned at any time with or without notice.
WSI is an Equal Opportunity Employer. We respect and seek to empower each individual and support the diverse cultures, perspectives, skills, and experiences within our team.
Job Type: Full-time
Pay: $24.00 - $30.00 per hour
Expected hours: 40 per week
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Retirement plan
- Vision insurance
Schedule:
Experience:
- Marketing: 1 year (Required)
Ability to Commute:
- Santa Rosa, CA 95401 (Required)
Work Location: In person