Role Mandate
Supports the marketing objectives of the U.S. Consumer Lending line of business which includes real estate-secured and non-real estate secured lending. Has a strong understanding of Consumer Lending financing to produce effective and integrated marketing solutions. Creates, develops and executes cross-sell, acquisition and retention marketing plans/strategies that are consistent with brand standards and align to strategic objectives and initiatives. Manages cross-functional relationships across the business to leverage new opportunities and services and acts as a liaison between the Lending line of business and internal marketing functions to provide input into the central marketing process and ensure alignment.
Role Responsibilities Include (but are not limited to):
- Assist with campaigns for non-secured real estate lending products
- Preparation of flyers for ad hoc mailing campaigns
- Liaising with external agencies to initiate and complete physical mailing campaigns
Working with internal partners including marketing analytics, compliance, legal, and the line of business to ensure campaigns are on track
- Working with online content to update various web portals wen web sites
- Assist in carrying out email campaigns
- Retrieving reporting as requested, and provide guidance based off analytical expertise.
Must-Have Skills:
- 4 - 6 years of relevant experience and post-secondary degree in Business or an equivalent combination of education and experience.
- Previous experience at a major financial institution
- Proficiency with Microsoft Suite with a focus on Teams, Outlook, Excel]
- Previous reporting experience
- Previous Lending experience preferred
- Previous experience with Adobe Acrobat, Jira, or Workfront preferred
Job Type: Full-time
Pay: $76,153.00 - $82,717.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
Experience:
- Marketing: 4 years (Required)
- Lending: 1 year (Required)
- Adobe Acrobat: 1 year (Preferred)
- Market analysis and reporting: 1 year (Required)
- Banking: 1 year (Required)
Work Location: In person