ArborPro, Inc
Digital Marketing Specialist
About Us
ArborPro, Inc is a trusted full-service urban forestry consulting company with over 17 years of experience serving municipalities, universities, and federal government agencies. We are dedicated to providing our clients with a comprehensive range of urban forestry services that enhance the safety, health, and beauty of their communities. Our team of ISA Certified arborists are committed to delivering exceptional service, expertise, and quality results in every project we undertake. We specialize in conducting GIS tree inventories, hazardous tree risk assessments, disease and insect infestation identification, urban forest management plans, and tree mapping software. Our core business includes a comprehensive GIS management software program and tree inventory services, which are essential tools for managing and maintaining healthy urban forests.
Location
We are seeking a candidate who lives close by to our headquarters in Yorba Linda, CA
Position Description
ArborPro, Inc is seeking a talented and creative Digital Marketing Specialist to help us expand our reach and grow our brand. This position is responsible for developing and executing our social media marketing strategy and creating engaging content that resonates with our target audience. The successful candidate will work closely with the Executive Director of Sales and Marketing to develop and implement campaigns across a variety of social media platforms, including Facebook, Instagram, and LinkedIn, as well as manage our other social media channels and monitor engagement metrics to track the success of our campaigns.
Responsibilities
· Develop and execute social media marketing campaigns to drive brand awareness, engagement, and lead generation.
· Manage and monitor our social media channels to ensure timely and consistent posting, engagement, and response to inquiries.
· Monitor social media, metrics and analytics to track the success of our campaigns and identity areas of improvement.
· Collaborate with our marketing and sales team to develop and implement integrated campaigns across all channels, including email, social media, and the internet.
· Stay up to date with the latest social media trends and best practices to ensure our campaigns are effective and relevant.
· Use social listening tools to monitor brand mentions, track sentiment, and identify opportunities to engage with our audience.
· Creation of trade show materials and assets in conjunction with sales team requests
· Aiding in the maintenance of current Wordpress website
Qualifications
· Bachelor's degree in marketing, communications, graphic design or related field.
· 3+ years of experience in social media marketing, content creation, or related fields.
· Excellent written and verbal communication skills, with a keen eye for detail and a knack for storytelling.
· Demonstrated experience creating engaging content across a variety of social media platforms, including Facebook, Instagram, and LinkedIn.
· Knowledge of social media analytics, metrics, and experience using data to drive decision-making.
· Familiarity with social media scheduling and management tools, such as Hootsuite, Sprout Social, or Buffer.
· Understanding of SEO and how it relates to social media marketing.
· Creative and analytical mindset with a passion for staying up to date with the latest social media trends and practices.
· Ability to work independently and collaboratively, managing multiple projects simultaneously while meeting tight deadlines.
Not Required But Beneficial Experience
· Experience with paid social media advertising or other paid digital advertising.
· Experience with Adobe Creative Suite applications (Photoshop, Illustrator, InDesign, Premiere Pro, etc.).
· Experience with video filming and editing for social media content.
· Experience with graphic design.
· Experience in public relations.
· Experience with Wordpress
· Any relevant portfolio of previous work in copywriting, social media content, web content, would be beneficial to be presented.
Additional Information
· Full time
· Hybrid schedule
What We Offer:
· Paid time off and paid holidays.
· Opportunities for advancement.
· 401(k) retirement savings plan with a company match.
· Medical
· Dental
· Vision
· 48 hours sick time after 90 days
· 40 hours of vacation usable after 1 year
· Holiday pay after 1 year
Benefit Conditions:
· Waiting period may apply.
· Only full-time employees eligible
Job Type: Full-time
Pay: $66,560.00 - $75,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Day shift
- No nights
Education:
Experience:
- B2B marketing: 3 years (Preferred)
Ability to Relocate:
- Yorba Linda, CA 92887: Relocate before starting work (Required)
Work Location: In person