Position Purpose:
The Associate Media Manager is responsible for supporting the planning of Affiliate campaigns and executing and optimizing in-house addressable channel components of those campaigns. Responsibilities include implementation of campaigns and their objectives, strategies and tactics; and stewardship of media plans in conjunction with marketing goals. Position oversees management of campaign activations, reporting, and operational tasks related to the channel.
Key Responsibilities:
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45% Campaign Management - Manage some components of addressable channel campaigns directly, implementing larger strategy into each plan, including bidding, targeting, channel unit/ad creation, etc. with autonomy; Help to develop and support test & learn agendas; Track and ensure channel performance standards are met or exceeded
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40% Channel Management - Support omni-channel planning, buying/activating and reporting for all programs and campaigns with autonomy, ensuring larger strategy is implemented as part of each program and/or campaign; Involved in agency and partner management and integration into workflows
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15% Organizational Alignment - Build relationships and handle communications and feedback loops with key internal and external stakeholders, including channel and platform partners, agencies, etc; Ensure best practices are utilized/shared; Act as an informal leader and mentor within the channel organization
Direct Manager/Direct Reports:
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This position typically reports to Manager, Media
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This position has 0 Direct Reports
Travel Requirements:
Physical Requirements:
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Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
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Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications:
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Must be eighteen years of age or older.
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Must be legally permitted to work in the United States.
Preferred Qualifications:
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3+ years of experience actively managing and implementing large Affiliate or Digital Marketing programs and budgets at an agency and/or large retailer
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Previous experience with retail websites and analytics
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Previous experience working with media partners and platforms (Impact Radius, CJ, Google Cloud, Tableau, etc.)
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Solid understanding of technical pieces of digital marketing such as website analytics, audiences, data feeds, tracking codes, etc.
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Presentation, analytical and writing skills
Minimum Education:
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The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Minimum Years of Work Experience:
Competencies:
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Action Oriented
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Collaborates
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Drives Engagement
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Communicates Effectively
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Customer Focus
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Drives Results
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Manages Conflict