POSITION SUMMARY:
HomeWetBar / Black Oak Gifts is a leading ecommerce company specializing in personalized gifts and gift sets. We are seeking a highly motivated and experienced Senior Brand Manager and Marketplace Manager to join our team. This role is pivotal in managing and expanding our presence across major online marketplaces including Amazon, Walmart, Etsy, Wayfair, and other reseller partners.
ESSENTIAL FUNCTIONS:
Marketplace & Brand Management:
- Total responsibility for brand presence and performance on Amazon, Walmart, Etsy, Wayfair, and other reseller platforms.
- Optimize product listings, content, and inventory using Amazon Seller Central.
- Develop and maintain A+ content to enhance product listings.
- Performance analysis (revenue, profit, traffic, conversion rate, market share, etc.) to assess results and identify opportunities within the channel(s).
- Implement strategies to maximize visibility and sales.
Sales Development:
- Drive sales growth by finding new opportunities and optimizing channels.
- Analyze sales data to identify trends and improvement areas.
- Work with cross-functional teams on sales strategies.
Amazon PPC and Advertising:
- Manage and optimize Amazon PPC campaigns to increase sales while hitting ROAS targets.
Partner Relationship Management:
- Build and maintain relationships with key reseller partners.
- Negotiate favorable terms and agreements.
- Collaborate on joint marketing initiatives and promotions.
- Obtain favorable placement in partner seasonal sales, promotions, vine, deals of the day, lighting deals, etc.
Brand Strategy and Execution:
- Develop and execute brand strategies to boost awareness and loyalty.
- Ensure consistent brand messaging.
- Conduct market research on industry trends and consumer behavior.
Team Collaboration:
- Lead and mentor a small team of marketing professionals, fostering high-performance culture.
- Actively perform the hands-on work necessary to execute strategies.
- Provide clear direction and support to team members, ensuring the successful implementation of strategies.
Performance
- Total performance control to hit cost and sales targets
- Performance based pay
DUTIES AND RESPONSIBILITIES:
- Other essential and non-essential tasks assigned by management.
QUALIFICATION:
- Bachelor’s degree in Marketing, Business, or related field. MBA preferred.
- Minimum of 5 years in brand management and e-commerce.
- Proven experience with Amazon, Walmart, Etsy, and other marketplaces.
- Strong knowledge of Amazon Seller Central and Amazon PPC.
- Excellent analytical, communication, and negotiation skills.
- Ability to manage multiple projects in a fast-paced environment
Job Type: Full-time
Pay: $80,000.00 - $120,000.00 per year
Work Location: Remote