Summary Social Media Specialist
Quintessa is looking for an experienced, energetic, and creative Social Media Specialist. As a Social Media Specialist you are responsible for building and executing strategy, setting up and optimizing company accounts, audience engagement, and soft selling procedures and products to current and prospective patients. The specialist is responsible for tracking whether or not social marketing efforts have been successful through goal setting with markers for identifying success through various online analytical tools.
Responsibilities and Duties of the Social Media Specialist
● Develop and implement social media strategy that aligns with the values and mission of Quintessa
● Monitor online activity, encourage greater social media participation
● Identify opportunities to influence public perception through audience engagement
● Manage existing IG, FB, YouTube, Twitter social media accounts
● Create monthly newsletter, manage patient pathways/drip campaigns
● Travel between locations to gather authentic content
● Attend monthly meetings with marketing team to discuss/strategize SEO/PPC
● PR Efforts: brand positioning and awareness, reputation management, identify and craft statements/releases to reputable sources
Qualifications / Skills
● Experience as a social media specialist or similar position
● Excellent critical thinking, interpersonal, communication, time-management and problem solving skills
● Ability to use social media for impressions and brand awareness
● Excellent knowledge of social media platforms including GMB, Instagram, Facebook, Twitter, YouTube
● Understanding of social media KPI’s
● Excellent writing, editing (photo/video/text), presentation and communication skills
● Knowledge of online marketing and good understanding of major marketing channels
Requirements
At least 1 year of professional experience within the social media, digital marketing field
Positive attitude, detail oriented, and a passion for health and wellness
Degree in Journalism, Public Relations, Communications, Internet Marketing, New Media or related field
About Us: Quintessa Aesthetic Centers are located in Madison, Middleton, Delafield,
Brookfield, Mequon, and Sheboygan, in Wisconsin. Our highly qualified team of renowned plastic surgeons, clinicians, and aestheticians are here to provide superior experiences and enduring results. We offer an array of surgical and non-surgical treatment solutions designed to enhance our patients natural beauty and help them regain their confidence. Visit our website www.myquintessa.com
Job Type: Full-time
Pay: From $25.00 per hour
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible schedule
- Flexible spending account
- Health insurance
- Health savings account
- Paid time off
- Vision insurance
Schedule:
Experience:
- Marketing: 1 year (Preferred)
Work Location: In person