The Digital Analytics and Optimization Manager will manage the organization’s digital initiatives and overall strategy to maximize brand awareness, consumer experience and support the integrated marketing strategy. The role will work closely with various members of the Pathways.org team, marketing, designers, and stakeholders to optimize the reach and digital presence of Pathways.org’s products and information on children’s development.
If you are a person, who is passionate about health education and believes every parent should have access to information on their child’s health and development than this position is for you.
The Digital Analytics and Optimization Manager will demonstrate Shirley Ryan AbilityLab Core Attributes: Communication, Accountability, Flexibility/Adaptability, Judgment/Problem Solving, Customer Service and Core Values (Hope, Compassion, Discovery, Collaboration, & Commitment to Excellence) while fulfilling job duties.
Principal Responsibilities
- Developing, managing, and updating our digital analytics strategy
- Helping our Digital Marketing Analyst collect, filter, and process statistical data derived from our marketing efforts and translate it into actionable insights
- Keeping track of our marketing initiatives and compiling reports on KPIs, such as conversion rates, site traffic growth, and customer satisfaction rates
- Spotting crucial growth opportunities and identifying areas in which our analytics capacities are lacking
- Gauging the effectiveness of our current analytics tools and solutions, pinpointing improvement areas, and suggesting alternatives
- Analyzing target market segments and traffic trends for optimization and content opportunities
- Driving user engagement, optimizing customer experiences, and increasing conversion rates
- Develop and optimize landing pages and conversion funnel A/B tests to improve conversion
- Managing implementation of SEO initiatives (manage agency partnerships, work with internal creative teams to optimize website, track rankings and performance, etc.)
Pathways.org is seeking a self-started with an entrepreneurial spirit who can help create and optimize content.
Reporting Relationships
Reports directly to Director of Digital Strategy
Knowledge, Skills & Abilities Required
- 5+ years experience in website analytics and SEO management
- Deep knowledge of online marketing metrics and reporting tied to SEO, advertising, social media, user journeys, segmentation and personas, user experience, survey and feedback tools, website reporting tools, and customer experience/web analytics
- Have extensive experience with various marketing and business intelligence technologies, e.g. Google AdWords, Google Search Console, Social Media Ad Platforms, YouTube Analytics, SEMRush, Google Tag Manager, etc., with expertise in Google Analytics
- Deep understanding of the customer journey, user experience, and analytics
- Proven track record and deep understanding increasing user experience and increasing strategies for increase digital reach and user experience
- Experience with mobile app analytics tools and A/B testing methodologies
- Familiarity with design thinking principles and UX/UI best practices
- Passion for mobile technology and a drive to deliver exceptional user experiences
- Able to present concepts clearly and accurately and to keep others informed
- Self-starting, capable of working independently while also functioning and contributing as part of a fast-paced team
- Organized and able to prioritize projects and meet multiple deadlines
Working Conditions
- Normal office environment with little or no exposure to dust or extreme temperature.
- Hybrid position Tues, Wed, Thurs in office at the Shirley Ryan AbilityLab
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.
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Job Type: Full-time
Pay: From $80,000.00 per year
Benefits:
- Flexible schedule
- Health insurance
- Paid time off
Schedule:
Experience:
- Marketing: 5 years (Required)
Ability to Relocate:
- Chicago, IL 60611: Relocate before starting work (Required)
Work Location: Hybrid remote in Chicago, IL 60611