The Brand Marketing Manager participates in the development of the brand's marketing objectives to support overall brand strategy. This position leads national promotions, media channels, data analysis, in-store activations, and delivery of the overall marketing calendar.
Requirements:
Education
Bachelor's Degree Marketing, public relations, communications, business, advertising, or other related field of study Pref
Work Experience
- Experience leveraging primary research, data and consumer insights into actionable business initiatives.
- 4+ years of experience in marketing, business administration, sales, or related field
- 4+ years of experience in developing and executing marketing plans and programs
- Franchisee, restaurant, hospitality food, or beverage experience Pref
Skills and Abilities
- Working knowledge of developing and executing marketing plans and programs across multiple platforms
- Ability to analytically / statistically evaluate traditional and interactive media, marketing effectiveness, overall sales, and competitive trends.
- Ability to create program goals, messaging, communication, and overall event plans