Bird’s Eye View
Reduce is a family-owned company based in Atlanta, GA, that has been creating innovative drinkware and food storage solutions since 2006. We exist to help the world’s busiest people find more balance, and our brand is rooted in relatability, a genuine care for our product and its end user, as well as for our shared planet. From reducing spills to tracking hydration goals, we have a solution for all of your everyday drinkware needs.
We strive to continuously improve our sustainability efforts and practices and be transparent about the progress we make. We believe in listening and adapting, whether it means refining our products to better suit our consumers' needs or evolving as a company to grow and enhance the lives of our team. We believe that world class design is the silent ambassador for our brand and the long-term variable that will get us from good to great. As a rapidly growing brand, we have a team that isn’t afraid to make mistakes, roll up our sleeves to get the job done, and above all, enjoy the journey as one united team. Let’s build!
The Role
Reduce is looking for a passionate and detail-oriented Junior Graphic Designer with a primary emphasis in packaging to join our growing marketing team. As a Junior Packaging Designer, you will work directly with the design team, and report to the Senior Graphic Designer. You’ll play an integral role in crafting visually captivating assets to enhance our customers’ experiences. Your primary responsibility will involve assisting in the creation of packaging artwork, where you’ll be pivotal in shaping and applying branding elements onto packaging dielines, and a whole lot more. Because of this, proficiency in packaging dielines and layouts are a plus! We value curiosity, optimism, humility, and confidence when sharing ideas as well as humbleness in learning from experiences and others on the team. If this sounds like you, we’d love to meet you!
What You’ll Do
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Assist in developing visually appealing packaging designs that align with Reduce’s brand identity, values, and target audience. They should effectively communicate the essence, benefits, and uniqueness of our products.
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Incorporate signature color palettes, typography, and visual elements into packaging designs to maintain brand consistency.
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Assist the team in designing a variety of assets, including, but not limited to product color renderings, slide designs, information graphics, in-store displays, ads, mood boards, etc.
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Apply artwork, typography, and imagery to packaging dielines
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Prepare final, print-ready files based on specifications
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Stay current on design, photography, and packaging trends
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Photoshop and retouch images as needed
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Apply patterns and designs to product artwork templates
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Demonstrate flexibility, organizational skills, and the ability to multitask
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Work closely with the creative and marketing team to understand brand guidelines, project requirements, and strategic objectives, ensuring adherence to timelines and delivering high-quality designs
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Effectively communicate design ideas, inspiration, and rationale to ensure alignment with the team
About You
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Minimum of two years experience in a design related role
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Bachelor’s degree in design or a related field or equivalent combination of education and experience
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Exceptional working knowledge of Adobe Creative Suite, specifically Adobe Illustrator and Photoshop
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Proficiency in Microsoft Office Suite (PowerPoint and Excel)
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Familiarity with all design principles and techniques
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Exceptional team working skills
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Local candidates only - must be able to commute to office (hybrid model)
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Portfolio of work is required
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Resourceful, can-do attitude, thrives in a fast-paced environment and wants to grow