We are seeking a highly skilled Marketing Program Manager to join our Fortune 500 client's dynamic team.
Overview:
The ideal candidate will have a strong background in marketing, with expertise in advertising sales, sales, and performance marketing. This role is responsible for overseeing the development and implementation of marketing programs that drive brand awareness, customer engagement, and revenue growth. The successful candidate will be responsible for creating and managing marketing campaigns across various channels, including digital, print, and email.
Responsibilities:
- Develop and manage comprehensive marketing programs, including market research, campaign strategy, and budget planning
- Collaborate with cross-functional teams, including creative, media, and sales, to create marketing materials and campaigns
- Manage the development of marketing collateral, including copywriting and design
- Analyze campaign performance and adjust strategies accordingly
- Manage and optimize advertising campaigns across various platforms, including Google and social media
- Conduct regular market research and analysis to stay up-to-date on industry trends and consumer behavior
- Identify opportunities for growth and expansion of marketing programs
- Manage marketing budgets and track ROI
- Ensure all marketing materials are brand compliant and adhere to company standards
- Coordinate with internal stakeholders to ensure seamless execution of marketing campaigns
Qualifications:
- Strong background in marketing, with experience in advertising sales and sales
- Proficiency in performance marketing and understanding of SEO and print advertising
- Excellent copywriting and content creation skills
- Knowledge of email marketing and experience in developing and executing email campaigns
- Experience with Google advertising and social media platforms
- Strong analytical skills with the ability to analyze campaign performance and adjust strategies accordingly
- Excellent communication and project management skills
- Ability to work collaboratively across multiple teams and manage competing priorities.
Job Types: Full-time, Contract
Pay: $20.00 - $28.00 per hour
Benefits:
- Dental insurance
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
Experience:
- Marketing: 1 year (Required)
Ability to Relocate:
- Atlanta, GA 30308: Relocate before starting work (Required)
Work Location: In person