Job Description
JOB TITLE: Marketing Manager(Bilingual)
REPORTS TO: CMO
Job Type: Full Time Employee, Exempt
DEPARTMENT: Marketing
LOCATION: Commerce, CA
SUMMARY
The Marketing Manager will oversee comprehensive brand strategy from successful menu development to raising TOUS les JOURS’ brand awareness in the U.S. market. A successful candidate must possess strong knowledge of franchise field operations and is an expertise in working cross-functionally with various channels including Operations, Business Development, and Supply Chain Management. Prior supervisory experience overseeing direct reports required.
JOB DUTIES (include but are not limited to the following)
- Drive overall marketing initiatives including but not limited to menu planning, pricing strategy, packaging development, brand partnerships, digital marketing, and design.
- Lead menu innovation and improvement process, planning and controlling all measures in menu planning.
- Design and execute go-to-market strategy that leads to strong brand positioning, leading to revenue growth.
- Translate national marketing objectives into a go-forward strategy by working closely with internal partners.
- Analyze brand performance metrics including sales, market share, and brand perception to continuously optimize go-to-market strategies that meet both the needs of the corporate and franchise stores.
- Foster strong relationship with cross-functional teams, involving R&D, Operations, and Supply Chain Management.
- Partner with internal and external creatives to convey consistent brand messaging across print, packaging, and digital; cultivate positive relationship with agency partners.
- Review all brand communication materials from in-store assets to digital publications including PR, social media, and email newsletter.
- Develop marketing plans tailored to TOUS les JOUR stores – plan online and offline strategies ensuring best approaches to meet franchisee needs.
- Responsible for brand communications to external vendors, agencies, CJ affiliate brands, and global HQ.
- Possess a strong understanding of the brand’s position in the industry, and translate those findings into field marketing strategy.
- Develop field marketing strategies that best suit the current franchise store model.
- Understand roles of the different stakeholders within the organization, seamlessly incorporate industry-related insights and trends to meet the specific needs of the brand.
- Cultivate a strong team culture, by driving a high-performance results backed by collaboration.
- Perform other duties as assigned, in response to the current business conditions.
QUALIFICATIONS
- BA/BS degree with a minimum of 7 years of marketing experience at a franchise brand.
- Experience in Operations or Supply Chain preferred.
- Prior people management experience a must
- Agency experience along with a prior exposure to digital marketing preferred
- Strong communication and people skills
- Must be bilingual (English & Korean)
- Must be proficient with Word, Excel and PowerPoint
- Must thrive in a team environment, also a self-starter that is able to take initiatives and work independently
- Must be able to work weekends or holidays if required
ABOUT THE COMPANY:
CJ Group
Established in 1953, CheilJedang (CJ) began as a food manufacturing company within the Samsung Corporation. Spinning off from Samsung in 1993, CJ Corporation has developed its business portfolio into four core sectors – Food & Food Service, Bio & Pharma, Entertainment & Media, and Shopping & Logistics. Creating products and services that promote a healthy, happy and convenient lifestyle, CJ has become one of Korea’s most innovative companies.
CJ Foodville USA
CJ Foodville USA is the parent company of TOUS les JOURS, a French-Asian inspired bakery café, offering more than 300 different kinds of bakery goods, including bread, pastries, cakes, desserts, and beverages. TOUS les JOURS means “every day” in French. The bakery bakes everyday to provide fresh products for the guests and takes pride in sourcing and using carefully selected fine ingredients. TOUS les JOURS continues to expand and embrace innovation in all markets. With its franchising ‘know-how’ and continuous support from the team, the brand is getting tremendous amount of attention from people who are interested in setting up small businesses. Currently, there are about 100 TOUS les JOURS stores in the U.S. and more than 1,700 stores globally.
CJ Foodville USA continued to generate positive operating income for 5 consecutive years with average annual revenue growth rate of 30%. The company plans to open more than 1,000 stores in the U.S. till year 2030.
For more information about the brand, please visit: https://www.tljus.com
Employee Benefits
- Med/Den/Vis/Life Insurance (100% Company Covered) from Day 1
- Short Term and Long-Term Disability Leave (short term 100% covered)
- 401(k) 5% Match (no vesting period!) from Day 1
- Flexible Time Available
- $600 Lifestyle Allowance (Annually)
- Cellphone Reimbursements
- Employee Discounts (40% off CJ products & services)
- Paid Holidays (11 days)
- Paid Time Off (generous and increases by tier!) (20+days from 1st Year)
- Paid Maternity Leave (paid 100% for 12 weeks)
- Paid Creative Leave
- Education Benefit ($1,000 every year) provided
- Employee Club Activities (movie, e-sports, book, sports activity club, etc.)
- Relocation bonus provided
- & Much More
Job Type: Full-time
Pay: From $85,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Professional development assistance
- Referral program
- Vision insurance
Education:
Experience:
- F & B Industry: 5 years (Preferred)
Language:
Willingness to travel:
Work Location: In person