Job Title: Community Relations Director
Location: The Residences at Benning Metro
4501 Blaine Street NE Washington, DC 20019
Hours: Full Time
Job Summary:
We are seeking an extraordinary individual for an equally extraordinary opportunity! Currently being built
is the second of several truly affordable assisted living communities in the District. The Residences at
Benning Metro will be unique. Located in NE Washington DC’s Benning Ridge neighborhood. It is
conveniently located adjacent to Benning Metro (Silver and Blue Lines), offering 156 affordable
apartments for seniors. Residents will enjoy proximity to shopping and dining options. Directly across the
street, the Conway Center features housing, a Unity Health Care medical center, employment training,
after school programs, and retail spaces, enriching the living experience for our future residents.
The Community Relations Director is responsible to achieve a maximum occupancy potential of
the Community by attracting qualified prospects and converting those prospects into residents.
The Community Relations Director must be able to establish rapport with prospects, their families
and other influencers; be a resource to them and understand and satisfy their needs and concerns.
The Community Relations Director serves as a liaison to professional referral sources, community
organizations and advocacy groups in order to promote the value and credibility of the
Community’s services within the prime market area. This in turn generates qualified leads to the
Community. The Community Relations Director combines community outreach with public
relations, coordination of advertising and direct mail as resources permit.
Duties and Responsibilities:
The following essential functions are the essential job duties of the position to be completed with
or without appropriate reasonable accommodation.
Present the Community, HallKeen Assisted Living Communities, LLC and self in a
positive and professional manner.
Develop, implement and maintain quarterly marketing plans.
Write and articulate clearly and effectively, including plans, reports, correspondence
and all technical information.
Meet monthly contact goals and database management goals and requirements which
include contact to all active leads, wait list deposits, referral sources and newly arrived
residents.
Act as a liaison to community and professional referral sources based upon a priority
basis.
Develop and maintain a collaborative, pro-active community outreach effort.
Schedule appointments and conduct tours for prospective residents and their families.
Screen prospective residents consistent with financial, health, emotional and
appropriateness within the community’s established parameters for residency.
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