- Lead development, deployment, and financial delivery of Annual Operating Plan across the Jim Beam portfolio
o Lead the US Jim Beam portfolio strategy (JBTDs, strategic imperatives)
o Lead performance management, evaluation, diagnosis, and associated action planning
o Lead identification and evaluation of risks/ opportunities through S&OP
o Accountable for raising any above-threshold variations to plan
o Partner with Field Marketing, business intelligence, and Commercial Marketing to maximize BI effectiveness, address gaps in planning, and support delivery of commercial P&L.
o Develop & align on gap fill programs when there is a void in national programming or commercial timelines can’t be met
o Determine budget allocation at GBU level, owning GBU brand budget broken out by market
• Serve as “first point of contact” for the Global Brand House Managing Director for all US portfolio needs / question areas related to Jim Beam • Lead the in-market execution of new product launches partnering with commercial marketing to plan and execute retail programs; provide support for future pipeline development partnering with innovation and global brand house team to ensure proper insights, ideation, positioning and subsequent transition to brand team for launching; partner with insights and commercial teams to ensure KPIs for success are defined and tracked
- Lead U.S. wide programming and experience development, including:
o Define and develop end-to-end national programs for brands, including strategic oversight of brand media planning and execution (w/support from Media planning team)
o Core leader on Creative Review Team (CRT) in development of Global Experience Blueprint
o National alignment with key national customers both in-store, eCommerce, and Third Party (3Ps)
- Build robust programming that drives portfolio growth and works both nationally and at a local level
o Build and develop national and local sponsorship strategy
o Spend time in the market/s and consistently seek feedback from Field Marketing, Distributor, and Consumer to gain understanding of needs, trends, customer expectations and the competitive landscape
o Ensure timely communication flow to the Field Marketing team, and commercial marketing teams around important marketing updates
- Ensure consistent and cohesive asset development process:
o Manage iterative process of where and who is defining / developing assets between Global Brand House and North America Marketing
o Own agency relationships needed to facilitate adaptation and/or execution of local or portfolio asset and program needs
o Provide detailed marketing briefs to Commercial Marketing team to ensure delivery of all portfolio assets through the buy
o Define U.S. portfolio insights learning agenda for Jim Beam in conjunction with global insights and dedicated insights resource
o Define the US social strategy and content requirements working with the Global Brand House
- Plans and directs performance of 4-5 reports: motivates employees, assists in goal setting, provides development opportunities and performance feedback, addresses issues and resolves problems.
- Creates a high-performance culture that instills integrity, creativity, teamwork, insight and excellence throughout the marketing organization.