Job Description
Position: Paid Search Manager
Reports to: Vice President, Marketing
Supervisor Responsibilities: None
Revised/Effective Date: 6/3/24
Salary Grade: 13N
Job Code: AMK110P413 (Fusion)
Summary:
The Paid Search Manager is responsible for the strategy and management of PPC and other performance marketing campaigns across multiple US markets and will maximize ROAS from our marketing investments. They will primarily focus on Google Ads and Microsoft PPC campaigns but with opportunities beyond, will be challenged to understand the search intent of potential customers and develop targeted, regionalized campaigns to generate actions that convert into high value, lower-funnel conversions.
Reporting to the VP of Marketing, the Paid Search Manager should be comfortable getting hands-on with large and complicated campaigns, utilizing multiple bidding strategies. Experience of, or a desire to manage and develop others is very desirable as we grow our in-house team.
Supervisory Responsibilities (As applicable):
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Recruiting, managing, and developing additional performance marketing talent.
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Oversees the daily workflow of direct reports.
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Conducts performance evaluations that are timely and constructive.
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Handles corrective action and termination of employees as needed and in accordance with company policies.
Duties and Responsibilities:
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Managing and optimizing our performance marketing campaigns across multiple platforms (Google Microsoft, Facebook, etc.), ensuring they align with our business goals and budget.
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Reviewing PPC performance data daily to evaluate short-term and long-term trends and troubleshoot any irregularities in performance.
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Evaluating and testing emerging paid search technologies and features.
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Developing highly effective and brand-safe direct response creative assets.
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Formulating and monitoring strategies to ensure campaigns deliver ROAS.
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Monitoring and refining campaign budgets to safeguard against monetary loss.
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Keyword research and search query analysis to validate targeting accuracy.
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Responding to seasonal trends and market changes to deliver results 24/7/365.
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Keeping pace with industry trends and developments in performance marketing.
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Monitoring the competitive landscape and escalating trademark infringements.
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Collaborating with Account Managers at Google, Microsoft, and other platforms.
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Aligning digital with offline (TV, radio, outdoor) to support multi-channel strategy.
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Other marketing-related duties as required.
Required Skills and Abilities:
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Strong knowledge of optimizing performance marketing metrics, such as CTR, CPC, CPA, ROAS, and LTV.
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Familiar with marketing attribution models and measuring campaign effectiveness.
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Proficient with analytics tools including Google Analytics and other reporting tools.
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A natural curiosity to experiment with new features and machine learning tools and a desire to outcompete other marketers with superior use of AI tools.
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Proficient with Company-based systems, Microsoft Windows, Office Suite, and other computer-based applications.
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A high level of integrity, autonomy, and self-motivation.
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The ability to analyze and make data-driven decisions.
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A strong communicator, comfortable making data-driven recommendations to senior leadership.
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Excellent organizational skills and attention to detail.
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Excellent time management skills and ability to meet deadlines.
Educational Requirements and Experience:
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At least 3 years of experience managing Google and Microsoft PPC campaigns.
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Proven experience managing large advertising budgets of at least $100K/month.
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Bachelor’s degree from an accredited university.
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Certification in Google Ads and/or Microsoft Advertising a plus.
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Demonstrated experience of supervising, mentoring, and developing others is desirable.
Physical Requirements:
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Prolonged periods of sitting at a desk and working on a computer.
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Must be able to lift to 15 pounds at times.
INDSJ