Content Writer
Who is DocMagic?
DocMagic is the leading provider of fully compliant document generation, automated compliance, eSignature and comprehensive eMortgage solutions for the mortgage industry. DocMagic has been solving the mortgage industry's toughest challenges with innovative technology solutions since its inception. Founded in 1987, DocMagic has continued to develop award-winning software, mobile apps, and web-based solutions for the production and delivery of compliant loan document packages. DocMagic’s culture is built on values like teamwork, innovation and collaboration which has been one of the reasons for our continued recognition and a reputation for excellence. We are committed to living these values every day.
Why Work at DocMagic
Would you like to have a job where your contributions are valued, and you can truly make a difference? What about working in a collaborative environment with great coworkers in an award-winning office setting that has been recognized for its architecture and interior design? DocMagic was most recently named to Inc. 5000 list of fastest-growing private companies in the U.S. and is continuing to grow! DocMagic was also named to Housing Wire’s Tech100 Mortgage list, which recognizes the mortgage industry’s most innovative and impactful companies as well as was recently honored with Mortgage Professional America (MPA) Magazine’s 5-Star Mortgage Technology Provider Award. We are doing some amazing things and looking for someone motivated to be a part of this journey.
Position Summary
The Content Writer position is the key creator of DocMagic's B2B content. This role will provide content to support DocMagic's lead generation, educational and brand positioning efforts. The Content Writer will work closely with the Marketing Manager, along with colleagues in Sales, and Product Development, as well as collaborate with external partners and customers. This role will actively develop content utilizing best practices and will measure content KPIs to determine which messaging adds the most value.
The Content Writer will write, edit, and repurpose content for a variety of Marketing needs including emails, white papers, case studies, blog posts, articles, product descriptions, Sales Playbook, social media, landing pages and web pages. The Content Writer's responsibilities include becoming a product expert and being able to identify critical benefits and key differentiators of DocMagic’s products in language that drives action. This person should also follow editorial guidelines when creating content.
Essential Functions
- Write, develop, and manage various content types, including emails, white papers, articles, editorial submissions, web content, short video scripts, and social media posts.
- Work closely with the Marketing Operations Specialist to evaluate and analyze content metrics to optimize subject lines, types of content, language, etc.
- Responsible for the ideation, research and posting of blog posts.
- Traffic content to internal/external partners for approval and distribution
- Manage, and grow DocMagic’s presence across social media channels, including, but not limited to X (formerly Twitter), Facebook and LinkedIn
- Analyze content marketing metrics and make changes as needed.
- Collaborate with other departments to write and create innovative content ideas for our industry.
- Write and research content for product descriptions and industry webinars.
- Assist the marketing team in developing content for marketing campaigns.
- Review and copyedit content produced by members of the Marketing team, PR agency, and at times, by other DocMagic employees.
- Edit and polish evergreen content to improve readability.
- Conduct keyword research and using SEO best practices to increase traffic to the company website.
- Identify customers’ needs and recommend new content to address gaps in the company's current content.
- Conduct in-depth research on industry-related topics to develop original content.
- Assist in maintaining and updating content libraries as needed.
- Follow mortgage technology industry news to understand critical issues and make sure DocMagic’s content is relevant to the times.
- Follow competitors to fine tune our positioning and language to stand apart.
- Maintain database of approved content and follow approval guidelines.
Core Competencies
- Expert in B2B marketing, ideally with mortgage, lending industry, banking, or SaaS industry experience
- Strong writer/editor
- Passionate about creating content for lead generation, education, and brand awareness.
- Critical thinker with an ability to listen and consolidate information.
- Clear understanding of how to create a consistent brand, messaging, and content experience across all omni-channel touchpoints.
- Ability to take a project from start to finish with minimal oversight.
Required Qualifications
- BA degree in Communications, Marketing, English, Journalism, or related field
- 5+ years Content writing experience, ideally for the mortgage and/or financial industries
- Deep experience with marketing to B2B audiences
- Ability to conduct research and fact-check content prior to review.
- Ability to write and repurpose content to support marketing/sales efforts.
- Ability to manage editorial calendar.
- Strong ability to think creatively and innovatively.
- Strong copywriting skills