Work remote and on your schedule:
ReadingGlasses.com is recognized as a leader in Designer Reading Glasses, showcasing the world’s largest reading glasses site. The company’s origins were established in 1986, and its eCommerce operation in 2000. We have 13 proprietary brands and top luxury designer brands in our portfolio. Our online and retail stores deliver shoppers the best experience anywhere.
COLLECTIONS:
Alain Mikli, Prada, Burberry, Canali, Ray-Ban- Oakley, Maui Jim, , CliC, Coach, Hugo Boss, John Varvatos, Jonathan Adler, Kate Spade, Koali, Lamborghini, Maui Jim, Millicent Bryce, Persol, Porsche Design, Prada, Ralph Lauren, Randolph, Ray-Ban, Retrosuperfuture, Rodenstock, Seattle Eyeworks, Shuron, Starck, Swarovski, Tod’s, Tory Burch, Tumi, Varionet, Versace, Wolfgang Katzer, Zegna, Zeppelin and others.
We operate on a Shopify Plus platform. While our brand already has a strong presence in organic search and various pay-per-click (PPC) models, we are looking to expand into influencer marketing. We are in search of a candidate who possesses hands on experience in identifying and establishing strategic partnerships within this field.
App integration is seamless; all leading influencer search database and management applications are readily available in Shopify's app store, allowing you to commence operations immediately.
Work with discretion, setting your own hours according to your needs and availability. As our Influencer Marketing, you will be responsible for developing and managing our Influencer Marketing channel for ReadingGlasses.com and our Goo Goo Eyes optical store brands.
As the Influencer Marketing Specialist, your primary role will involve developing and overseeing the influencer marketing strategies for ReadingGlasses.com and our Goo Goo Eyes optical store brands. We are exploring a revenue-sharing model integrated directly into all influencer apps for Shopify, tailored specifically for sales generated at ReadingGlasses.com. Notably, our average sale exceeds $160.00. This proposed model would facilitate direct payments from Shopify to influencers involved in promoting our products. We believe this approach will enhance collaboration and benefit all parties involved.
For Our Goo Goo Eyes, Dallas's premier prescription eyewear and sunglasses retailer located in Dallas, Texas, we are focused on establishing paid partnerships with influential content creators. These collaborations will enable the utilization of bespoke content tailored for their respective audiences. Additionally, we hope to enhance our brand visibility by amplifying this content across social media platforms such as Facebook and Instagram.
In this role, you will be responsible for identifying and sourcing potential influencer partners, negotiating contracts, offering strategic insights, and analyzing performance data to drive successful outcomes
You will collaborate directly with the President and owner, along with a dedicated team, to support the development and growth of our brand, as well as enhance our data-driven and creative initiatives.
Experience:
3+ years of professional experience in influencer marketing and business development.
Built or participated in growing influencer marketing via direct creator booking.
Fluency in Excel (Microsoft Office) and proficiency in Google platforms, Third party analytics platforms and media attribution technology/methodologies.
Strong analytical skills.
Understand key business KPIs for subscription e-commerce (CAC, CLV, CR, etc.)
Job Type: Part-time
Expected hours: 10 – 15 per week
Experience:
- Influencer Marketing: 3 years (Required)
Work Location: Remote