Web Analytics Analyst
Do you have a keen eye for data and a passion for turning website activity into actionable insights? Are you a skilled communicator who can translate complex findings into clear reports? If so, we want to hear from you!
This role is responsible for collecting, analyzing, and interpreting website activity data using industry-standard analytics software. You'll be a key player in transforming website statistics into valuable information that drives strategic decision-making across the organization.
Responsibilities:
- Conduct in-depth analysis of website activity metrics to identify trends, user behavior patterns, and valuable business insights. (30%)
- Compile and generate regular reports on various website metrics, including traffic sources, user engagement, content consumption, and more. (30%)
- Communicate data findings and reports effectively to a diverse audience, translating technical information into clear and actionable insights for non-technical stakeholders. (15%)
- Maintain and update data collection processes to ensure accurate and timely reporting. (15%)
- Collaborate with technical teams to continuously improve the organization's web analytics capabilities. (10%)
Qualifications:
- Bachelor's degree in computer science, data analytics, marketing, or a related analytical/technical field. Master's in Business Administration a plus.
- Minimum 5-7 years of experience using enterprise-level web analytics platforms and database systems.
- Strong analytical and problem-solving skills with a passion for data exploration.
- Excellent communication and presentation skills, with the ability to explain complex data concepts to non-technical audiences.
- Ability to work independently and collaboratively, manage multiple projects, and prioritize effectively.
- Strong organizational skills and a meticulous attention to detail.
- Proficiency in Microsoft Office Suite, including advanced Excel and presentation software skills.
- Fluency in English with excellent presentation and communication skills.
Technical Skills:
- Demonstrated expertise in using and administering leading web analytics solutions.
- Proven experience with data visualization tools.
- Strong understanding of web analytics methodologies and best practices.
- Working knowledge of database systems and querying languages.
- Familiarity with website operations and technologies.
Additional Information:
- Salary Range: $80,000 - $100,000 annually
- Hybrid work model: 3 days in office (New Brunswick, NJ), 2 days remote
- This is a business role, not a technical development or programmer position.
Job Type: Full-time
Pay: $90,000.00 - $100,000.00 per year
Benefits:
- 401(k)
- Flexible schedule
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
Experience:
- Marketing: 5 years (Required)
Ability to Commute:
- New Brunswick, NJ 08901 (Required)
Ability to Relocate:
- New Brunswick, NJ 08901: Relocate before starting work (Required)
Work Location: Hybrid remote in New Brunswick, NJ 08901