DIRECTOR OF PUBLIC RELATIONS AND MARKETING
Job Summary:
We are looking for a dynamic and skilled Director of Public Relations and Marketing to lead our organization's communication strategies and enhance our public image. The ideal candidate will be responsible for overseeing all aspects of public relations, including media relations, press releases, and social media management. As the Director of Public Relations, you will play a crucial role in shaping and maintaining our brand reputation while ensuring effective communication with our stakeholders.
The Director of Public Relations and Marketing (internally known as “Position Lead”) is responsible for building and leading an integrated marketing communications strategy/team and actions to drive value perception and increase UWFaith's visibility. This position also leverages UWFAITH’s positioning in support of engagement and mobilization efforts. Thereby profoundly impacting the organization's overall strategic success. The Position Lead is responsible for helping UWFaith to express and market its value internally to staff and member leaders and externally, to potential members and partners and leads the marketing strategies that promote the brand, programs, products & services to the world.
Organization Priority: Position UWFaith as a leading women’s Christian organization within the wider faith community and in the world.
Goal 1: Design implementation plan for PR/Marketing.
Goal 2: Implement a consistent process for communicating the brand, value proposition and related experiences to existing members and partners.
Goal 3: Market culture/brand/identity to increase visibility of UWFaith.
Goal 4: Keep UWFaith cutting edge by engaging in ongoing critical analysis in advancing the direction of leadership of UWFaith relative to the internal and external metrics quarterly.
Goal 5: Develop a systematic approach to gathering, analyzing and converting data into value additive intelligence and programs.
Duties:
- Develop and implement comprehensive public relations strategies to promote the organization's mission and objectives.
- Manage media relations by cultivating relationships with journalists, influencers, and key media outlets.
- Write and distribute press releases, statements, and other materials to communicate key messages to the public.
- Oversee social media platforms to engage with audiences, drive brand awareness, and manage online reputation.
- Proofread all communication materials to ensure accuracy, consistency, and adherence to brand guidelines.
- Collaborate with internal teams to coordinate PR efforts with marketing campaigns and events.
- Monitor industry trends, news cycles, and competitor activities to identify opportunities for proactive PR initiatives.
- Conduct crisis communication planning and response to protect the organization's reputation during challenging situations.
Qualifications:
- Bachelor's degree in Public Relations, Communications, Journalism, or related field; Master's degree is a plus.
- Proven experience in public relations, preferably in a corporate or agency setting.
- Strong skills in public speaking, writing, editing, and AP style guidelines.
- Proficiency in social media management tools and analytics for effective campaign tracking.
- Excellent verbal and written communication skills with the ability to convey complex information clearly.
- Knowledge of current trends in public relations, digital marketing, and crisis management.
- Ability to work under pressure, prioritize tasks effectively, and meet tight deadlines.
Join our team as the Director of Public Relations and Marketing and play a vital role in shaping our organization's public image while driving strategic communication. We look forward to welcoming a talented professional who is passionate about building strong relationships through effective PR strategies.
Benefits
This position is complemented with 8% 401(k) employer contribution with 2% match, insurances for health, dental, LTD, Life, EAP, FSA, Vision, paid STD, Wellness Wednesday hour-off, self-care cash incentives, 4 weeks vacation and other generous time-off benefits including Christmas week and August Fridays!
To apply, send resume/cover letter to mclemons@uwfaith.org with POSITION DIRECTOR: {YOUR NAME} in the subject line no later than June 28, 2024.
Job Type: Full-time
Pay: $98,000.00 - $105,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid parental leave
- Paid time off
- Professional development assistance
- Sabbatical
- Tuition reimbursement
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
People with a criminal record are encouraged to apply
Work Location: Hybrid remote in New York, NY 10017