Content Manager Job Summary:
Job Description: The Content Manager supports the Vice President of Marketing in execution of content across owned, paid, and organic channels across the Post Brothers portfolio. We’re looking for a creative thinker with excellent creative writing skills. As a member of the creative team, our Content Manager copywriter will create content for a variety of projects (including print, web, mobile, video, and social media. Thorough research will be required to understand each individual property’s brand, unique products/services, and marketing goals.
Reports to: VP of Marketing
Wage Status: Exempt (Ineligible for overtime)
Job Responsibilities
Daily and Monthly Responsibilities
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Understand and execute the unique brand voice of individual properties.
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Create content for paid search, social, video and display. Platforms include Meta, Google, Microsoft, TikTok, Pinterest, Snap, Linkedin.
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Concept and create engaging email and social campaigns across the portfolio.
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Act as go-to for pricing updates across website, ILS and paid channels.
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Draft and schedule Facebook and Instagram posts.
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Build emails through hy.ly CRM system.
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Provide verbiage for internal communications, signage, and B2B materials.
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Understand the property’s needs and target audiences, through online searches, reviews of existing research, and in-person meetings.
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Write original copy and edit content for a range of corporate marketing and communications materials.
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Thrive in a fast-paced, collaborative environment with a high-volume workload.
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Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action.
Skills and Qualifications
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Must have a Bachelor’s degree in marketing, journalism, English, communications, or related discipline.
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Minimum 5 - 10 years professional content development experience with solid portfolio of work.
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Exceptional writing and research skill.
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Ability to work independently and with a team to meet deadlines.
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Excellent organizational skill and multitasking ability.
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Proficiency in Microsoft Word, Excel, and Adobe Acrobat Pro.
Preferred Qualifications
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Social media or content marketing experience.
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Experience writing promotional emails with a focus in high-end retail, hospitality, real estate or other relevant experiential industries.
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Proofreading experience and familiarity with standard style guides.
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Experience working with content management systems.
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A keen eye for detail and appreciation of great design.
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Self-motivated, creative, confident and energetic personality.